"Feel Good Inc." - Gorillaz

I really like this music video because its very unique to its genre. This video clearly demonstrates lots of the conventions of the alternative rock genre. The setting in alternative music videos tend to be quite abnormal - shown here the setting is in a cinema and a lighthouse floating in the sky. The lighting in this video is also quite abstract. The first half of the video shows a very dark, dingy lighting scheme in comparison to the second half which is set outside so the lighting is high-key. The editing also shows this with quick, short cuts verse long shots in the two halves of the video. This contrast conveys the emotion of the song.