Music videos is the electro pop genre most often include fast-cut montages which leaves the audience wanting to see it over and over. They're very narrative based and appear quite modern with a lighthearted and relaxed atmosphere. But despite this, videos usually don't tend to stick to easy, safe ideas but instead, seem to be quite experimental. The beat of the song is reflected in the editing and fast pace - which links to Andrew Goodwins theory that there is a relationship between music and visuals to amplify or illustrate the music.
One of the main reasons I am siding towards doing an electro pop song is because there usually is little lip syncing. Lip syncing is quite difficult to get perfect and without it, the audience can relate more.
I have found some really good examples of electro pop songs and artists that i've listed below.
Kesha - "Woman"
This music video exemplifies the conventions of the electro pop genre perfectly. It is edited to the beat but it does have a performance element rather than the usual narrative. I really love this video because its quite light hearted and has got lots of bright colours - which follows those genre conventions.
Lady Gaga - "Applause"
This video is also a good exemplifier because its edited to the beat and there is quite an obvious link between the music and the visuals. There is a dance element and includes quite a modern performance idea with lots of abstract visuals. It supports Goodwins theory as there is a lot of voyeurism and the female body is highlighted quite a bit throughout. Despite this, it also challenges some conventions of the electro pop genre as the lighting is quite dark and has a rather intense atmosphere.
