Digipak - Inside Cover

Digipak - CD Cover

Digipak - Back Cover

Digipak - Front Cover

Digipak Analysis - The 1975

The 1975 are a British indie pop band and the digipak below is from their second album "I Like It When You Sleep For You Are So Beautiful Yet So Unaware Of It". One of the most prominent things about this digipak is that, unlike with most cover art, there is no track list on the outer back cover. Another noticeable thing is the "The 1975" logo is the only thing on the front of the album cover. The logo is a continuous thematic throughout their previous album covers and is something that would be recognizable to their target audience and established fan base. But the logo has a difference in that it is created by pink neon light, whereas for the first album the logo was in black and white digital art. This could symbolize a change in style for the band, whilst keeping the essential parts of their identity.

The use of pink in the artwork complies with the bands image as their lead singer to defy gender stereotypes and so this is shown through the use of a traditionally "feminine" colour on their album network.
Much of the reason people will buy this album is because they know the band and have enjoyed their music before. This is because the artwork of the CD cover is based heavily around the logo of the band and so appeals to their current fanbase.

Digipak Analysis - Ed Sheeran "X"

Ed Sheeran is an English singer-songwriter. This is the front cover of his X (multiply) album. In a live webcast on Youtube, Ed Sheeran stated that he feels "every single one of his records should have a theme that runs through it, even if its just a colour. The first one was orange, throughout, everything [he] did was orange. The X album is going to be green throughout, and everything [he does] will be green in terms of artwork". He cited Coldplay as an influence for this, as they keep with the image of each album they release "for the next two years". The physical versions of the album come packaged in a green jewel case.
This digipak cover doesn't include his face. This reflects his general anonymity in his music career. Its a general theme in both his album covers and music videos - he rarely shows his face. Alternatively, he does make an appearance on the back of the digipak.
The fluorescent green background makes the black X stand out more prominently. This is eye catching and appealing to his target audience and also reflects the acoustic pop style of music he makes.