Thursday, 1 March 2018

Digipak Analysis - Ed Sheeran "X"

Ed Sheeran is an English singer-songwriter. This is the front cover of his X (multiply) album. In a live webcast on Youtube, Ed Sheeran stated that he feels "every single one of his records should have a theme that runs through it, even if its just a colour. The first one was orange, throughout, everything [he] did was orange. The X album is going to be green throughout, and everything [he does] will be green in terms of artwork". He cited Coldplay as an influence for this, as they keep with the image of each album they release "for the next two years". The physical versions of the album come packaged in a green jewel case.
This digipak cover doesn't include his face. This reflects his general anonymity in his music career. Its a general theme in both his album covers and music videos - he rarely shows his face. Alternatively, he does make an appearance on the back of the digipak.
The fluorescent green background makes the black X stand out more prominently. This is eye catching and appealing to his target audience and also reflects the acoustic pop style of music he makes.