The 1975 are a British indie pop band and the digipak below is from their second album "I Like It When You Sleep For You Are So Beautiful Yet So Unaware Of It". One of the most prominent things about this digipak is that, unlike with most cover art, there is no track list on the outer back cover. Another noticeable thing is the "The 1975" logo is the only thing on the front of the album cover. The logo is a continuous thematic throughout their previous album covers and is something that would be recognizable to their target audience and established fan base. But the logo has a difference in that it is created by pink neon light, whereas for the first album the logo was in black and white digital art. This could symbolize a change in style for the band, whilst keeping the essential parts of their identity.
Much of the reason people will buy this album is because they know the band and have enjoyed their music before. This is because the artwork of the CD cover is based heavily around the logo of the band and so appeals to their current fanbase.
