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Evaluation Question 4

Evaluation Question 3

Evaluation Question 2

How effective is the combination of your main product and ancillary tasks?

For my A2 Media coursework, I had to create a music video, along with two ancillary tasks; a digipak and a magazine advert. For the music video, I chose Marina and the Diamond’s song ‘Teen Idle’. The ancillary tasks would help create a brand and aid any potential marketing for the song release.

When given my ancillary task, I wanted to make it as realistic as possible. To do this, I needed to research around the topic. I began my research and planning for my digipak and magazine advert by looking at existing products. I focused my research on Ed Sheerans products for his ‘X (multiply)’ album. There are similarities between both his digipak and magazine advertisement in the colour scheme and font. There is a restricted use of green and black in both products and both use the typewriter font for his name. Linking both products in this way connects them together and creates a recognisable brand for his audience.

The combination of my media product and ancillary texts is effective to great extent. I limited myself to using only shots from my music video in both my ancillary tasks. I wanted my artists brand to recognisable, similarly to Ed Sheerans, so I used distinguishable shots from my video but edited them. The different styles of fonts, and grungy colour scheme on his album was something I was keen to replicate, as well as the structuring of the song list and style of placement in terms of having the song list on one side of the back cover rather than down the middle. The way in which the artist was featured throughout the digipak was something I also liked, as a marketing technique it is important to create a memorable design. I also liked the CD design, of utilizing the opportunity to include information on the CD as well as the sleeves.

This was the final design for my digipak. I conformed to the conventions of an Indie genre digipak by having the main focus be on the artist, and by using low-key lighting and dark colours, as well as alternative clothing and makeup. In relation to my music video, I wanted to keep the colour palette very similar as to make a link between the video and my digipak. Therefore I made sure to use dull lighting and dark colours for my digipak, reflective of that in the music video.

The magazine advert’s I researched tended to focus on the artist more than anything, and made sure to include social media links for marketing and promotion. Magazine’s also featured the album cover somewhere on the advert so it was important to make a clear correlation in design between the two. This is my final design for my magazine advert.

Throughout the music video and digipak, I made sure to keep the running theme of conflict and breaking down of lives present. I used the conflicting bright and dark colours in my music video and then transferred that to my digipak.

In conclusion, I believe I created a clear link between the digipak, magazine advert and music video. In order to gain a wider viewing audience, it is important to create links between products and merchandise so that the audience can begin to understand the style/themes of an artist. I conformed to the conventions of the electropop genre to ensure that there would be a link between the three.

Evaluation Question 1

Evaluation Questions

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
2. How effective is the combination of your main product and ancillary tasks?
3. What have you learned from your audience feedback?
4. How did you use media technologies in the construction and research, planning and evaluation stages?

Final Magazine Advert

Final Digipak

Digipak - Inside Cover

Digipak - CD Cover