Magazine Advert Analysis - Kodaline

Makeup Decisions

Along with my two looks - external and internal, I wanted matching makeup looks to further this portrayal. External having a full face of makeup on, altering what she doesnt like. Internal having messy or no makeup on.

Hair Inspiration

For my music videos character, I wanted to portray a certain thing so I researched thoroughly into her look in order to convey that effectively. It was important that she had two sides to her, her external and internal. Her internal look was the messy hair, messy clothed look - portraying her actual self whereas her external look was the perfect hair, perfect makeup image in order to portray her conforming to society.

Editing Day Two

Today I continued editing but focused on matching my lip syncing. Having lip-syncing that is correct is important to make my video as realistic and close to conventions as possible. Also, some of the shots were looking a little long so I decided to shorten the length of some shots but then repeat that same shot with the screen cropped closer. I made sure to edit this to the beat so it matched the music.

Intertextuality

Today I researched into a few more theories and came across Julia Kristeva's idea of Intertextuality. She states it is "any text that is the absorption and transformation of another!. I began looking for examples of intertextuality in media texts and found that it is very common for media texts to be influenced by eachother.
For example:
Avril Lavinge's music video 'Alice' is a direct link the novel "Alice in Wonderland" as well as the 2010 film.

Editing Day One

I started editing my music video today and I think its going quite well so far. I started adding in the lyric pieces onto my video like I talked about on my last post. I didn't like the exposure and brightness on some of my shots so I adjusted them as shown so that they were all alike. I think my progress is good and I have set a deadline to finish up to thirty seconds into the video by the end of today.

Mental Health Research

One of the underlying themes of my music video is mental health, and my protagonists struggle with her 'inner demons'. In order to understand how to portray this character I did some research into mental health and some illnesses that our video could reflect.

"Pyschosis" - a severe mental disorder in which thought and emotions are so impaired that contact is lost with external reality.

In my video I am keen to explore the break between reality and fantasy, as our protagonist is unable to function in reality (the home/school scenes) so she escapes to a fantasy she creates (forest scenes).

Originally I was going to explore Multiple Personality Disorder

"Multiple Personality Disorder" - characterized by the appearance of at least two distinct and relatively enduring identities or dissociated personality states that alternately control a person's behaviour.

To explore this I was going to have our character change costumes depending on which personality she is, because it's a music video it would've been hard to portray the change without any verbal speech. However we decided against this idea, as we felt it wasn't an accurate representation of this particular mental illness and might make it seem a little 'cheesy'. Instead, I decided to represent is through colour symbolism.

Filming Day Two

Collage Research

This is a picture of the collage I made for my music video. I wanted to use the collage to portray the female characters confused mindset. I included pictures of Barbie and magazine covers to show her self-esteem issues in relation to the lyric "aint youth meant to be beautiful?" and to challenge societies pressure to be perfect. I made sure to use lots of pictures focused on the human body - from a skeleton to Vesalius' diagram of the human anatomy. I did this to really accentuate the theme of decay and death. I also included some war imagery and references to suicide to show her confusion.

Lyrics In Video?

I was watching some music videos to get some inspiration and I watched Issues by Julia Michaels lyric music video and I really liked the idea of having the song lyrics on the screen. But after thinking about it, I decided that I didn't want all the lyrics in the video, instead, just a select few words that I could use to emphasize the message of my music video.